<p>How can you translate technical solutions into human stories that showcase your innovation through the customer lens, generate more sales and enhance your customer experience? And what are the greatest challenges to overcome when doing this in the B2B space?</p>

How can you translate technical solutions into human stories that showcase your innovation through the customer lens, generate more sales and enhance your customer experience? And what are the greatest challenges to overcome when doing this in the B2B space?

Ep.2: Bringing innovation to life

If you want to help buyers to purchase from you, you must first appreciate the treacherous journey they have to go through in the buying process. To complete a purchase, B2B customers today need to complete a series of non-sequential steps, several of which happen at the same time and are led by different people. It’s more a maze than a straight path, and it’s completely undermined the traditional model of linear deal progression.

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Ep.2: Bringing innovation to life

Ep.2: Bringing innovation to life