Welcome back to Launch Lab, the behind-the-scenes audio journal where we share the raw, real process of launching creative passion projects from the ground up.

In this episode, host Michael Vicinelly walks us through the origin story of BRUH, a food podcast born out of kitchen conversations with chef and co-host Tony. From idea spark to naming struggles, co-host recruiting, branding, tech setup, and ultimately publishing and evolving the show—this is a transparent look into how a podcast (and brand) gets made.

You’ll hear about:

• The roots of BRUH in a Kalamazoo kitchen

• How Michael and Tony formed their on-air chemistry

• The decision to prioritize audio over video

• Tools like Riverside, Patreon, and Substack

• The broader Launch Lab ecosystem, including FITS Dad, Michigan Red Hot Sauce, and coaching/course programs

If you're building your own thing—or just curious how others figure it out as they go—Launch Lab is your place. Hit follow and stick around.

🔗 Subscribe to BRUH at bruhpodcast.com
🧠 Explore FITS Dad on Substack
🎧 Support the show on Patreon for $1/month for exclusive full video episodes