Sustainable Ecommerce

EP2 - Cate Peterson Interview - Removing Plastic from the Yoga Supply Chain


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In this show, I'm joined by Cate Peterson, founder of LovEarth. Cate has a deep and influential history in the yoga industry here in Australia, and she's on a mission to remove plastics from the yoga ecosystem.

Her brand LovEarth has now completely transitioned to making compostable yoga mats. 

In the episode we explore how she came to the realisation that existing yoga mats they were supplying through their corporate yoga business were actually toxic for the body - quite the opposite of yoga's healing intention!  We also learn how she worked with her supplier in Taiwan to produce 100% pure mats from tree resin, jute and charcoal, as well as how they look holistically at the customer journey, including repurposing pre-loved mats (from other suppliers), to composting the LovEarth mats at end of life.  

So, if you have an existing brand perhaps using non-sustainable materials, I hope you'll be quite inspired by Cate's journey!

If you would like to get hold of one of these beautiful, natural and 100% compostable mats for yourself, visit LovEarth today!

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Sustainable EcommerceBy Giles Smith