Ezra Firestone is a leading expert in the ecommerce world, with several 7- and 8-figure ecommerce businesses under his belt. This week Ezra joins Jenna Snavely and Garrett Holmes and explains why he’s shifting his strategy for advertising to shorter-form ads, and expanding the sales cycle from 30 days to 90.

He also explains the importance of finding a community that works for YOU, how to adapt to the changes in the advertising industry, and the upcoming threats to the industry that he’s preparing for.

IN THIS EPISODE YOU’LL LEARN:

• Tell a story through your advertisements using shorter-form content
• Connect with your community through an experience and always offer a solution
• Brands that are taking consumers through a valuable customer journey and why you should follow their example
• The threats to the advertisement industry that you should be ready for