Creative for Good

EP2. Fostering creativity in-house, with Helen Jones

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Off the back of winning in-House Agency of the year at the Inside Out Awards, I chatted with Helen Jones, Creative Director at Shelter. 

We talked about their recent Cost of living hacks campaign, how it came about, and then Helen shared a whole bunch of helpful ideas including:

  • Selling good creative within the organisation
  • Hiring creative thinkers (on a budget)
  • Not being scared of research groups
  • Ideas before designs – bringing agency ways of working in-house
  • Always be building relationships

    • Links

    Shelter

    Davemance.com

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    Creative for GoodBy David Mance