Sign up to save your podcasts
Or
Share Ep2: How a $20M ARR product was built (then failed) with Stacey Feero, Director of Product @AgencyAnalytics
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep2: How a $20M ARR product was built (then failed) with Stacey Feero, Director of Product @AgencyAnalytics
Listen now on Apple, Spotify, and YouTube.
Sometimes you can play all your cards right, and the product will still fail.
We kick off 2025 with a New Years episode of the Product Discovery Show. In this episode, Stacey Feero, Director of Product at AgencyAnalytics, talks about a 0-to-1 product she built for Canada’s largest retailer.
Stacey walks through how she identified the cause behind the product not taking off (spoiler alert: user insights), how she iterated on it, how it got to $20M ARR, and how it still got shut down. She shares valuable lessons throughout that journey on managing stakeholder expectations and matching the product to user mental models.
Chapters:
00:00 Introduction to Product Leadership
06:05 Transitioning into Product Management
13:03 Challenges in User Experience and Market Fit
19:59 Adapting to User Needs and Market Changes
25:48 Strategic Marketing and Product Positioning
31:39 Navigating Product Development Timelines
36:53 The Importance of Timing in Product Success
44:25 Transforming User Mindsets for Product Success
50:00 Lessons from Product Launch Failures
56:46 The Role of Curiosity in Product Management
Where to find Stacey:
* No Fear Product Leadership - Coaching
* Stacey’s Substack newsletter
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jingjingtan.com
View all episodes
By Jing Jing TanListen now on Apple, Spotify, and YouTube.
Sometimes you can play all your cards right, and the product will still fail.
We kick off 2025 with a New Years episode of the Product Discovery Show. In this episode, Stacey Feero, Director of Product at AgencyAnalytics, talks about a 0-to-1 product she built for Canada’s largest retailer.
Stacey walks through how she identified the cause behind the product not taking off (spoiler alert: user insights), how she iterated on it, how it got to $20M ARR, and how it still got shut down. She shares valuable lessons throughout that journey on managing stakeholder expectations and matching the product to user mental models.
Chapters:
00:00 Introduction to Product Leadership
06:05 Transitioning into Product Management
13:03 Challenges in User Experience and Market Fit
19:59 Adapting to User Needs and Market Changes
25:48 Strategic Marketing and Product Positioning
31:39 Navigating Product Development Timelines
36:53 The Importance of Timing in Product Success
44:25 Transforming User Mindsets for Product Success
50:00 Lessons from Product Launch Failures
56:46 The Role of Curiosity in Product Management
Where to find Stacey:
* No Fear Product Leadership - Coaching
* Stacey’s Substack newsletter
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jingjingtan.com