We always try to start with “why.” And over the last ten or so months, we’ve been asked “why?” a lot—why we’ve been on hiatus for so long and why we left our prior firm. In this episode of The Better Way?, we do our best to answer those questions, while also (and more importantly) sharing the foundational “why” behind our new venture.

In addition to talking about data-driven, human-centered, and evidence-based culture, ethics, and compliance, we discuss: entrepreneurship, the importance of timing, building a different type of consultancy (influenced by a combined decades of experience as the client), taking your own advice, and the importance of protecting an idea that you deeply believe in.