Paul Jarrett joins us to discuss his and Bulu Box’s journey. After an initial launch into a hyper-niche market, Paul was pleased to find a more general yet still specific consumer. Paul explains that his wife and co-owner is actually the brains behind the operation. Each of them had worked with brands throughout their careers and they knew they’d be lying to themselves if they went chasing after an audience and so they met their customers where they were...and were off and running. Originally from Nebraska, Paul grew up in a trailer park which helped informed his work ethic and how to deal with people to ensure success.   Having raised two rounds of capital with hockey stick customer growth, Paul and Bulu Box are well on their way.