The Flywheel - an Amazon Podcast

EP2: Product Targeting & Hotdogs

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In this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to leverage multiple types of ads and targeting, but why should you give Product Targeting a chance?

Topics:

  • What is product targeting?
  • Which ad types support it?
  • Which ad types are best for product targeting
  • The "Hot Dog Example": Up-sell, Conquest, Cross-sell
  • Story Time - Luxury Camping Accessories story 

    • Resources:

    • How to Run Effective Amazon Product Targeting Campaigns: Case Study & Strategy
    • Sellics - AI Automation

      • Send Questions to [email protected]

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      The Flywheel - an Amazon PodcastBy Sellics
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