Human Side of Construction

Ep.2 - Recruitment Won't Solve Retention Issues


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The construction industry has been talking about the labour shortage for two decades. We know the numbers. We’ve seen the projections. And yet the gap keeps growing. In this solo episode, Angelo makes the case that we’ve been solving for the wrong problem — and that the real crisis isn’t about who we’re bringing in, it’s about who we’re losing and why.

In this episode:

→ Why 430,000 new workers per year still won’t close the gap — and what the numbers actually miss

→ The hidden cost of turnover: $135K–$180K per employee, plus schedule hits, knowledge loss, and project disruption

→ Why 40% of US construction apprentices never complete their programs

→ The real reasons people leave construction — and why wages aren’t at the top of the list

→ Why the toughness culture that built this industry is now driving talent out of it

→ What younger workers actually want — and why calling them “less committed” misses the point

→ Why retention is a leadership function, not an HR function

→ The one question every construction leader should ask their team this week

This episode is for anyone who’s tired of hearing about the labour shortage without hearing what to actually do about it.

Want to be a guest? Reach out: [email protected]



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit humansideofconstruction.substack.com
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Human Side of ConstructionBy Angelo Suntres