In this episode we dive into the importance of having a solid business plan and marketing strategy, and how to go about creating an aligned roadmap for your business.

You will also learn about:

• Knowing when to say 'yes' or 'no' to marketing opportunities
• The difference between goals and objectives
• The difference between strategy and tactics
• What might stop you from growing your business
• Why you need to be intentional with your marketing activities
• How your target market plays a role in your marketing strategy
• How your 'bestseller' might change your overall plan
• Why you need to be really clear on your numbers

Resources mentioned Marketing Plan Template - download HERE

Get in touchSarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast