We are honored to have Mr. Bassel Kakish as our guest on the show today. Over almost 20 years at Publicis Groupe, Bassel has held various strategic roles. He is now the CEO of Publicis Groupe, Middle East and Turkey and he is focused on strengthening and expanding the Groupe’s offering to help clients succeed through disruptive creative strategy, analytics and insights. 

Key Learnings: 

The Importance Of Having The Right Talent

Why Brands Today Need To Focus On Hyperpersonalisation 

How Organizations Can Become Future Proof

The Intersection Of Data, Technology, Media & Creativity