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Most MSP owners think their biggest problem is tech. It’s not your stack, your tools, or even your technicians.The real bottleneck? It’s you — the owner.In this episode of MSP After Hours, Craig Willard shares lessons from his new book The High Performance MSP and reveals how upgrading your mindset is the key to building a thriving, profitable, and sustainable MSP.

Inside, you’ll learn:

✅ Why most MSPs stall (and how to break the cycle)

✅ The simple mindset shift that lets you charge what you’re worth

✅ How to reframe “failure” so you never actually fail

✅ Practical tools (ABCDE method, affirmations, focus exercises) to reset your thinking

✅ Why obstacles are opportunities — and how to use them to grow your MSP

👉 Don’t forget to subscribe to MSP After Hours for more deep dives into mindset, pricing, packaging, and scaling strategies for MSPs.