Daria Gonzales has a superpower: translation. 

The child of Russian and Cuban-born parents, Daria learned at a young age how to move between cultures and languages (a lot of them!). She’s been an architect, a music booker, a travel journalist and a VC — all of which came together in creating Wunderdogs, a global design consultancy that helps bring cutting edge, often esoteric products to market. 

We talked to Daria about how her experience making sense of so much difference led to her success in branding, and why marketing matters a lot in this moment, when everything seems so complicated. 

Highlights include:

Free & inexpensive marketing techniques all companies should be using right now  How to build a coherent brand around esoteric products like blockchain & AI  Current trends in branding and marketing Daria’s top marketing tips for startups at this moment 

More on today’s episode, including a full transcript @ www.rocketplace.com/podcast. 

[Guest / Host bios] 

Guest: Daria Gonzales is the co-founder & CEO (& “badass branding boss”) of Wunderdogs, a global design consultancy launched by ex-VCs and founders that works exclusively with technology-driven businesses.

Host: Louis Beryl is the founder and CEO of Rocketplace, a curated marketplace of high quality professional service providers. A 3x founder, investor, and board member, Louis began his tech career at Andreessen Horowitz where he was a partner. When he’s not working or podcasting, Louis enjoys baking for his family and makes a mean pizza.