What happens when you walk away from a fat commission check for the sake of your client’s best interest? In this episode of Todd Talks, Todd Waller shares a real story from early in his career - when choosing integrity over income cost him a deal but earned him a lifetime of client trust and referrals. In a world where flashy funnels and viral tactics dominate, this episode makes the case for slow, steady, relationship-driven success that pays off for decades.

In this episode you’ll learn

Why acting with integrity isn’t just ethical—it’s profitable over time

How to spot decision points where transparency builds long-term trust

Practical ways to bake integrity into your daily real estate practice

One-sentence takeaway:

Integrity compounds like interest—when you lead with honesty, the referrals follow.

Call to action

Pick one ethically thin practice (legal but not proud-worthy) and replace it with a transparent alternative this week. Share what you changed and tag #ToddTalksIntegrity.

Credits

Host: Todd Waller

Producer: Josh Nieman

Recorded at: @propertiesREMI | Christie’s International Real Estate, Ann Arbor