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We’re back with Episode 2 of the PWRD Podcast—and this one’s a masterclass in building a purpose-driven business that actually lasts.

@william_brown shares his full journey—from touring the world as a DJ to selling his first company for millions and building a new one that’s leaner, smarter, and way more fulfilling.

We dive into how Will scaled his coaching business to $500K/month without relying on paid ads, how he approaches YouTube like a mini-course, and why peace and purpose matter more than flashy revenue numbers.

From overcoming burnout and mastering organic marketing to reinventing the high-ticket model and building 11 properties along the way, this episode is packed with real strategies and zero fluff.

Tune in if you’re ready to play the long game and build a business that actually lasts.

(00:00) Preview and Intro 

(01:15) Dubai vs Bali

(03:01) Will Brown’s Daily Routine

(05:49) Will’s YouTube Strategy

(07:35) The Video That Changed Everything

(08:12) How Will Sold His Coaching Business for Millions

(14:30) Organic vs Paid

(16:31) Inside Will Brown’s  High-Ticket Model

(21:45) Mentorship, Risk, and the Leap That Changed His Life

(27:13) From DJ to Digital Entrepreneur: Will’s Origin Story

(33:34) Ikigai and Doing Work That Lights You Up

(36:30) Behind the Scenes of Will’s Mastermind

(41:32) Will Brown’s LTV Strategy 

(46:17) Will’s Vision for 2025