Dave Verwer, the creator of iOS Dev Weekly,  has been publishing his weekly newsletter to a stadium full of people for almost a decade and he has had some really interesting opportunities to expand his work into new areas because of this email.  Dave took this very popular niche email newsletter turned a 600 person list into over 40,000 subscribers and he is sharing how he did just that and turned that process into a product.

Key Points From This Episode: 

• Sometimes the intentions you have when making business decisions don't pan out the way that you had planned, but there can still be an opportunity. 
• Elevating your position within your community can lead to opportunities without having to directly promote yourself. 
• Consistent, interesting, good quality content can make a big impact in the growth of your newsletter. 
• Focus on a wide variety of topics in your niche and provide great commentary that will save people time when they don't have to read everything out there. 
• Develop a product based on something you need for yourself that actually works properly. 
• When you see a need in your industry, create a way to fill that need. This can create multiple avenues of income.

Tweetables:

 I think the main reason that grew was because it was every single Friday that I think is, is absolutely key to it. And it was interesting, good quality content. @DaveVerwer (05:51)

I get feedback quite regularly that it's a good selection of quite broad content and it saves people having to read what can be an overwhelming amount of content that people publish every week. @DaveVerwer (06:46)

The links are core to the newsletter, but the commentary as well has become something that people pay attention to and appreciate. @DaveVerwer (07:38)

Here is this concrete example of an email that grew from nothing to tens of thousands of subscribers, heavily engaged subscribers. And that's the key thing as well. People really read and really enjoy these kinds of newsletters because it saves them time.@DaveVerwer (13:34)

Links Mentioned In This Episode:

Dave Verwer on Twitter

Dave Verwer on LinkedIn

iOS Dev Weekly

iOS Dev Jobs

Ruby Weekly

Del.icio.us

Yahoo

Pinboard

Mailchimp

Curated

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