My guest this week is Lucy Werner, PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. Lucy’s first book “Hype Yourself: A no-nonsense DIY PR toolkit for small businesses” is launching on 9th January 2020.In this episode, Lucy shares how she began her PR business The Wern following a traditional agency model, but soon realised that bigger didn’t always mean better. Lucy pivoted her business model to cr...