EP20 - The Birthday Party Placebo: Deconstructing the Sugar Rush
We’ve all seen it: the wild-eyed chaos after a child eats cake and ice cream. The cause seems obvious – a "sugar rush." But what if the science tells a completely different story, one where the most powerful ingredient is our own expectation?
EP20 - The Birthday Party Placebo: Deconstructing the Sugar Rush
We’ve all seen it: the wild-eyed chaos after a child eats cake and ice cream. The cause seems obvious – a "sugar rush." But what if the science tells a completely different story, one where the most powerful ingredient is our own expectation?