The third of a three-part series on the three lenses of design thinking, this episode explores the desirability lens. 

In this episode, you will be able to 

• understand what desirability means and why it is important 
• learn the techniques Design Thinkers use to identify desirability 
• hear real-world examples of how to put desirability into practice 

So, let's dive in to explore how the desirability lens helps to create solutions that people will actually buy.