AWS for Software Companies Podcast

Ep202: Self-Driving Infrastructure - How Vercel Is Automating the Future of Web Deployment


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Vercel's VP of Engineering Lindsey Simon unpacks how AI is transforming web deployment — from self-driving infrastructure and automatic rollbacks to prompt-to-app magic and what coding will look like by 2027.

Topics Include:

  • Vercel turns a simple git push into a live URL, fast
  • Customers range from solo indie devs to major enterprises globally
  • Under Armour, Reuters, and Polymarket all run on Vercel's platform
  • AI agents can detect failed deployments and automatically suggest fixes
  • Vercel calls this approach "self-driving infrastructure" — a post-AI evolution
  • The AI SDK lets developers write model-agnostic code across any provider
  • V0 lets anyone generate a full app just by typing a prompt
  • The AI Gateway provides intelligent model fallbacks and cost efficiency
  • Vitamins vs. painkillers: Vercel only builds what customers genuinely need
  • AI works best when code has structure, types, and tests already in place
  • AWS Bedrock helped Vercel scale V0 when it went unexpectedly viral
  • Vercel's AI philosophy: "let it rip" — with smart guardrails around data
  • Weekly "Demo Days" put every engineer in front of 200 colleagues to present
  • Design is a company-wide discipline, from product UI to office signage
  • A new AWS integration makes provisioning Aurora and DynamoDB just a few clicks


Participants:

  • Lindsey Simon – Vice President of Engineering, Vercel


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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