Vercel's VP of Engineering Lindsey Simon unpacks how AI is transforming web deployment — from self-driving infrastructure and automatic rollbacks to prompt-to-app magic and what coding will look like by 2027.

Topics Include:

• Vercel turns a simple git push into a live URL, fast
• Customers range from solo indie devs to major enterprises globally
• Under Armour, Reuters, and Polymarket all run on Vercel's platform
• AI agents can detect failed deployments and automatically suggest fixes
• Vercel calls this approach "self-driving infrastructure" — a post-AI evolution
• The AI SDK lets developers write model-agnostic code across any provider
• V0 lets anyone generate a full app just by typing a prompt
• The AI Gateway provides intelligent model fallbacks and cost efficiency
• Vitamins vs. painkillers: Vercel only builds what customers genuinely need
• AI works best when code has structure, types, and tests already in place
• AWS Bedrock helped Vercel scale V0 when it went unexpectedly viral
• Vercel's AI philosophy: "let it rip" — with smart guardrails around data
• Weekly "Demo Days" put every engineer in front of 200 colleagues to present
• Design is a company-wide discipline, from product UI to office signage
• A new AWS integration makes provisioning Aurora and DynamoDB just a few clicks

Participants:

• Lindsey Simon – Vice President of Engineering, Vercel

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/