Sean: What else were you able to do to make sure that you come out on top of the competition that you have in your industry?

Jaime: I think the best advice I've ever gotten - and I can't remember what I had it from was, "keep your competitors close, but don't emulate them" because what that ended up, you're just going, you know, copying what they're doing and then you're not really finding your own niche. Sometimes it's easy to copy them very quickly because it helps give you sort of.

A good platform to run off, off, and basically set your structure. But then later on you realize that customers don't really want what your competitors are already offering. And you end up having to sort of, you know, manipulate the way you look at your platform and decide, you know, is that the same route that you want to go with?

So with competitors, that's what we've done is actually kept them close. You know, we all that our platform, we look at their offering, but we actually found that one really changes was when we actually really head down and figure out what we needed. We look at the things that we use most often for ourselves and for our brands.

We look at the tools that we are focusing on and we ended up building our own data platform. We ended up looking at Asia. We feel very strongly because my entire team is based in Asia. I'm bilingual, trilingual. I speak, not just Mandarin. I told Nelly I can actually understand all kinds of Chinese dialect, you know, and we actually look at the data and there was a lot of problem.

They didn't have very good Asia database. They didn't have a good landscape of what Asia podcasting scene looked like. Even though the tribe isn't here, but this is what we know better than anyone else. Then when we look at the landscape of the sea of, you know, podcast company based out in US, none of them really understand Asia like us, that became our big differentiator.

We could be doing the same thing, but we understand Asia a lot more. And we sort of become sort of a default voice and now brands are looking at us to say, Hey, how does podcasting scene in Indonesia look like, how does podcasting scene in Philippians look like? And that has become our advantage. So it's not immediate, but I would say, you know, very much focused on what your core strength is.

Sometimes it's not the most popular choice, like in the case, sticking out in Asia, focusing on working in Asia. But that has also become an a one teacher of ours, because a lot of these company are not having a very close relationship with podcasts or in Asia, we keep a very close relationship with a podcast or an agent we know what's happening and we know all the different companies that's happening in Asia. That actually has become sort of our advantage.

We became the default, I would say, expert in market. And I think sometimes you kind of have to do the unpopular things in order to make that thing differentiate from every other of your competitors.

Sean: Fantastic. And, and I learned this from Seth Godin that you have to be the best otherwise people will, they'll mistake you for everyone else.

Like people know the number one soft drinks brand is Coca-Cola, but the number two. Sometimes they say Sprite. They say whatever, but it's actually Pepsi. You asked them who the number three is. They don't know. I don't know. Right. So it doesn't pay it to be number two or number three, people will mistake you and confuse you with everyone else.

Then it's not going to be worth it because you're also spending a lot, maybe even more than the number one brand is, but you're just not getting it. So. Completely agreed. Differentiate yourself to be something that is so unique and you can be the number one, the best. You don't need to be a monopoly. You just need to be the best known brand.

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