When it comes to making more sales, a compelling, no-brainer offer and effective marketing are truly THE ONLY important ingredients.

And yet, so many business owners forego focusing on these important things to ( in my opinion), self-sabotage with rabbit trails, shortcuts, and success secrets.

One of these rabbit trails that sucks a CEOs time and energy and is not that effective, is the ever elusive niche.

While niching *is* wildly important for a good offer AND good marketing, so many niche down on the wrong things.

Age
Socioeconomic status
Where you ICA likes to shop on Saturdays..

The truth is, none of this matters (unless you are pulling lists for a direct mail campaign). 

What truly matters is.

Your ICAs pain, their goals, their current beliefs, and the beliefs they need in order to move forward within your offer vehicle.

Once you have that down, you can sell offers at any price point.

In today’s podcast, I’ll share- 

--> my favorite strategy for creating no-brainer offers that sell at every price point
--> How to niche in a way that makes sense, not just based on socioeconomic whatevers that no one cares about
--> Why my niche changes so often (from beginners to five-figure CEOs to six and multi-six figure CEOs) And how I still achieve success wherever I niche I go

Enjoy today’s podcast, and make sure you check out souloffer.com if its time to take a deep dive into create and SELL a successful, soul-aligned offer, once and for all.

Links:

Join The Part-Time CEO Facebook Group: http://makemeaparttimeceo.com

Book a Call with Janelle:  https://go.oncehub.com/SoulOfferDiscoveryCall