Sean: How is that matching with the advertiser? How is that going to happen? Is there a choice for them to choose who the advertisers are? How is the payout going to be?

Jaime: Individual podcasters or like yourself become sort of able to put advertising into the new technology that's being built right now? So I think the landscape is completely different. I kinda liken it to games. So in the past, people always thought that only the bigger games get, you know, brand sponsorship and get lots and lots of money, but almost every game has a solution to monetize.

Even if you create a very simple game and all you do is just basically serve a couple of ads. That's actually advertising dollars that's going into your pocket. And actually helps with the gains of monetization. So I do think podcasts, we'll go down this route where potentially, and every single podcaster, or we'll have the option to turn on and off monetization option. And it's just a matter of time.

The way match cost works is very simple. So if you go to the website, you have an onboarding process. And so if you have a podcast or all you need to do is just and it's free. Create an account with Match Cast. First of all, you need to actually submit your RSS link.

Or if in the event you actually type in your name, search for it and then create an account with a Match Cast, go to a verification process. Now I need to explain why the verification process, being on a platform, means that you might only see all your podcasts, but on the brand's side, they will actually see your podcasting feature when they search for podcasts.

So they would search our platform for over 1.5 million podcasts. They might be looking specifically at you, you know, for example, business in the Philippines and entrepreneurship. And when that shows up, all the podcasts are in that category. Like in this case, Sean, if you are with us, your podcasts actually get featured right on top.

And they will actually look at that and then you'll be saying, okay, I like this. Once they open it up, they can see your schedule, they will know. They can listen to some of the podcasts and you say, "Hey, you know, I like Sean's show. So I'm interested." They let us know. And we actually reach out to you for a native sponsorship.

But what we're also planning is for the future. When you are with us, all on that podcast, it could activate automatic programmatic sponsorship. So what then you do is basically tell us that, look, I want to have sponsors within my show. I'm going to create ad breakers and you go in and put ads into those podcasts for me.

And we will just do that with the ad campaign style that we have. So by actually adding yourself to our platform, you get discovered by all the brands that are using our platform to search, identify podcasts that are relevant for their brand. And they wanna kinda sponsor, or actually be able to buy spots directly into the podcast.

And that's what Matt has really viewed as an intermediary of this advertising. More altruistically. I think that our goal is to actually make, you know, the necessity or rather the ability to become a full-time podcast or reality, perhaps in South East Asia, which I think, you know, that's already happening in markets like US and China, but we haven't seen that happening in Southeast Asia.

And we think we can play a part in that. Just allowing people to have an alternative lifestyle beyond just, you know doing, but working on something that they are really excited about. Like creating a podcast that reaches to the homes of every single ear of every single listener that they have and makes a living out of that.

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