This week Sean is joined by Alex Savelyev, VP Product at Verve Group. Alex shares his career journey in AdTech, starting with an internship at a startup in Berlin. He quickly progressed from sales to account management and finance, eventually discovering his passion for product management. Alex explains the different levels and responsibilities in product management, emphasizing the need for a diverse skill set. He also discusses the length of time required to gain experience in each position. Finally, Alex provides an overview of the Verve Group, a privacy-first advertising technology company, and outlines the journey of a B2B ad tech product from concept to deployment. The conversation covers various aspects of product management, including the platform overview, the journey of an AdTech product, product validation, MVP phase, alpha and beta stages, making the product publicly available, measurement and reflection, feedback loop and continuous improvement, dealing with unsuccessful products, managing product managers in different verticals, and advice for junior product managers.

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Alex's LI: https://www.linkedin.com/in/alexandersavelyev/