In Episode 21 of the Big Data Beard podcast, the team ditched the desks, grabbed our skis and jackets and headed out to Squaw Valley & Alpine Meadows to ski and learn about how big data is impacting the ski industry. We learned from RJ & Tom how Squaw is disrupting the industry through their ski app and how the data is driving growth through enhancing the customer experience. A full list of show notes can be found at https://bigdatabeard.com/bdb-podcast-ep21/ (https://bigdatabeard.com/?p=1552&preview=true). For a video of this podcast, please visit https://youtu.be/sKPVG2WXbOM (https://youtu.be/sKPVG2WXbOM)