In episode #22 of our Datavana Podcast, Charlie Cole (CEO of FTD) talks with his good friend and host Jaime Muirhead about FTD, how Charlie got started in Data, FTD under Covid and what lies ahead for the future. Staying afloat in tough times means having high-quality data to feed insights for forecasting and growth. “Any good forecast in e-commerce all starts with marketing.” The data must be visible and it’s integrity strong for analysis to effectively corner the market through great marketing around the funnel.

Charlie and Jaime also break down handoffs, seasonality and profitability, deliverability tracking, and technology strategies. “Not every technology needs to differentiate you from your competitors. Some just need to work.”