How do you keep the customer at the heart of everything you do?

That’s what I’m exploring today with my very special guest Nassie Hajje, digital experience lead for the small business segment at Optus.

In my conversation with Nassie we cover a wide range of topics including how to build a community, tools that will help you automate your marketing and why you can’t test for the sake of testing.

Nassie also reveals an awesome user testing hack that will get you in front of your audience and receive valuable feedback for only $40.

Nassie has had great success at Optus by keeping the customer at the heart of everything she does, which is a great lesson for any business owners starting their digital marketing journey.

So please enjoy this conversation with Nassie Hajje.

Check out all of the resources and tools mentioned at metigy.com/podcast