Is your next website redesign project about new features and functionality? Or is it more about an internal culture shift in how and why you create content? In this episode of the Hashtag Higher Ed podcast, Harvard University Director of Content Strategy Mike Petroff shares insights behind the decision to redesign Harvard’s digital newsroom, the Harvard Gazette.

We also discuss the challenges of scaling 1:1 communication in light of Facebook’s recent algorithm adjustment, choosing the right metrics for reporting and analytics, and the surprising new way Harvard is planning to make their content discoverable.