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Part 2 of our interview with Barry Kates!
On this episode we speak with Barry Kates, the president of Innovative Group. We touch on the hardships facing the events world and experiential marketing because of COVID-19 along with how his team managed to pivot to stay afloat. We discuss MAXIMUS - the truck produced by Innovative Group and used by Gordon Ramsay on the show '24 Hours to Hell and Back' and how they are at the forefront of technology in the experiential marketing space.
Produced by Hayden Farrar
Norm Farrar Instagram https://www.instagram.com/normfarrar/
By I Know This Guy With Norman FarrarPart 2 of our interview with Barry Kates!
On this episode we speak with Barry Kates, the president of Innovative Group. We touch on the hardships facing the events world and experiential marketing because of COVID-19 along with how his team managed to pivot to stay afloat. We discuss MAXIMUS - the truck produced by Innovative Group and used by Gordon Ramsay on the show '24 Hours to Hell and Back' and how they are at the forefront of technology in the experiential marketing space.
Produced by Hayden Farrar
Norm Farrar Instagram https://www.instagram.com/normfarrar/