Want to know how to get 1,000+ reviews on Amazon? Yeah ME TOO! So I found someone with the know-how: Dan Laxton of Bibado. I accosted him with many questions about how to get people to leave you a review – and he did not disappoint. Then he told us all about his fantastic company and I learned a ton about the physical product industry that I never dreamed of...

Key Takeaways:

[1:00] Who is Dan and what does he do?

[5:35] Marketing is about being human and being real, and that's hard to do on Amazon.

[6:35] Dan might just sell baby bibs, but their content doesn't have to be about just that. They've catered their content to help parents with their children. Everything from parenting hacks to recipes. This helps them be seen as more than just a product provider.

[9:05] How does Dan ask for reviews?

[13:00] What is the Jungle Scout tool about, and how can it help with your Amazon product?

[18:30] How did Dan first make the product?

[21:45] It is possible to manufacture ethically elsewhere!

[25:30] Dan's team is remote because they prioritize family. They're trying to create an environment where you can have both a career and a family.

[29:00] Dan has recently introduced a childcare policy to help new parents within the organization.

[31:45] People care more about reality than the 'picture perfect' corporate image. People want to buy from real people.

Mentioned in This Episode:

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