The Leadership Stack Podcast

Ep.214: Value Of Storytelling In The Digital Market


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Sean: Do you think that rise of user generated content makes the job market in the creative industry more competitive? Do we all need to create content, blogs, YouTube videos to take advantage of this?

Let's just say UGC, User Generated Content. UGC is usually posted on other blogs and other websites that is the thought leader for that type of content. It could be a form, it could be a blog, it could be different other platforms that host those kinds of content. So I'd say maybe indirectly. Because if someone has a lot of content posted on several different websites and uses it as a reference or a case study, then that person would be able to compete better in the job market.

So I'd say if you can create more content that way such as, you know, like write ups, blogs or YouTube videos, definitely do it. Hundred percent. Because like, content that's done well and promoted well sticks to the internet. And it's always going to be there and you're always going to have views and people will get to know you, and that's always a good thing.

And then the follow up question is, how can anyone maximize this so that those who are just starting know how to enter this the right way?

I’d say, just do it like a hundred percent. Just go ahead and do it. When you have an idea, when you have a certain niche you want to enter, like, for me, it was SEO, just start researching, start reading, start writing. You can't write if you don't read. You have to always be reading and learning about what you want to write about. So read a lot, experiment, then write about it. And then make sure you tell it in a way that it's a storytelling fashion, because people like reading stories. They don't like reading textbooks. Because sometimes we write like a textbook, that's because we studied and graduated in an educational system full of textbooks, so make sure you write it in a way where you're telling a story.

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The Leadership Stack PodcastBy Sean Si

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