Join Jon Myer and CloudSmart's GM Tre Vance for an in-depth discussion about marketplace-led growth strategies and maximizing AWS Marketplace success. Learn how CloudSmart Insights is helping partners optimize their marketplace presence, drive customer acquisition, and leverage data-driven insights for better business outcomes. Plus, discover the power of AWS Marketplace integration and how it's revolutionizing software procurement.
Key Takeaways:
π Comprehensive marketplace analytics with 75+ KPIs
π Strategic approach to AWS Marketplace success
π‘ Simplified procurement through AWS integration
π Data-driven insights for business growth
π Automated offer campaigns and management
π― Enhanced customer acquisition strategies
πͺ Robust partner program alignment
Timeline:
0:00 - Introduction and welcome
0:20 - Trey's role at CloudSmart
0:57 - AWS Marketplace overview
2:31 - Traditional vs marketplace sales comparison
4:02 - Value proposition for customers
5:52 - CloudSmart Insights dashboard features
7:30 - AWS commitment benefits
8:47 - Partner program alignment
10:01 - Product feature leverage
11:30 - Key metrics and analytics
13:14 - Dashboard visualization capabilities
14:21 - Product onboarding optimization
15:40 - The LEGO analogy
17:21 - Getting started with CloudSmart
19:37 - Validated Path solution
21:13 - Closing thoughts
A must-watch for organizations looking to optimize their AWS Marketplace presence and drive business growth through marketplace-led strategies.
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