The Leadership Stack Podcast

Ep.216: How To Establish Yourself As A Writer


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Sean: Can you share your creative process from ideation to execution so we can learn from it?

Creative process. A lot of the content I make now, the creative stuff is the responsibility of my team. So what I do is answer your questions. Not a lot of creativity there, but I draw from my wealth of experience as I'm sure JM does as well. We draw from our wealth of experience, not a lot of creativity anymore. The creative process would be from my team when they edit it, when they take out all of the stupid stuff I say, or mistakes that I have here. And yeah, but when I used to write, it would usually be an outline first.

And then the execution part, I make sure to promote. The promotion part is, it should take as much time for you to promote as you writing it. A lot of people think that if they write and hit the publish button, that’s already fine. Like people would just read because it's a great piece of content. No, that's not true.

If you don't promote it, no one's going to read that stuff, however great it is. So you have to be promoting that piece of content that you wrote. Even if, you know, you wrote it for free, you're giving it away for free, you still have to do the work and promote it. That's life. And that's because we live in the information age where we are, our brains are drinking from a fire hose. It's just so much stuff and we're overloaded with so much content.

So with that in mind, you have to be smart about how you're going to work around that. And promote your stuff to people who really would want to read it, like in Facebook groups or in a discord community, which we have right now, we have, you know, I have great people tuned in to discord. You guys are tuned in, you guys are the ones who really want to, you know, learn from me, from the stuff that I'm answering here. So promotion is super duper important.

The ideation, the outline, that's the easy stuff for me. When you have an idea, that's easy. And that's why a lot of entrepreneurs as well, they put so much premium on the idea that, “I have an idea, there should be an NDA right away. I should trademark it right away. I should incorporate it right away.” Actually doing that super stupid, because it's just an idea. Ideas are cheap. To be honest, ideas are cheap. A lot of people thought about Facebook before Facebook happened, before Mark Zuckerberg made it real. And that entire process is called zero to one.

Peter Thiel's book. You can read that, Zero to One, a very good book, very good read. He said, before the creation is zero. It's nothing. And then when it was created, it became one. That's it. From zero to one, that's the creation process, that's the most important process of all. When it's an idea, it’s zero. Ideas are cheap. So the idea is easy. You write the outline, you put meat in the skeleton, in the bones, and then you promote it like your life’s dependent on it. That's the entire process for me.

JM: So from the idea itself, I will really take time to pray for it and think about it if it's something that God would want me to pursue. And then after praying about it, I would also research about it and learn more about the idea if it's something really doable or workable. And then from there, just like what Sean mentioned as well, execute. It will be nice if you have a team of your own, just like Sean as well. But if you don't have a team yet, then you can do your step by step as well when it comes to your execution.  So for me, I think those three steps, like really think things through when it comes to your idea and then research and then execute whatever things that are important that are essential for you to execute.

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The Leadership Stack PodcastBy Sean Si

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