Sean: The topic that is super interesting to me, which you mentioned earlier pre-show, is about purpose in marketing and purpose in business.

Now, a lot of the hype in the startup scene today is about profits is about getting investors, is about pitching to VCs. And angel grounds almost no one talks about purpose. Almost no one talks about the 'big why.' I want to know why do you think it's not talked about so much and how would people get in touch with that within themselves?

Minter: The reality is purpose can’t be put before profitability. It has to be put with profitability. And the risk or the fear that people have if I move away from profitability into this other purpose, my profitability will fall through the floor. And so generally, pragmatically speaking, it's important to get the numbers in.

You've got to be profitable. If you're not profitable, I don't care what purpose you have. You serve no purpose because you will not continue to exist. So there's permission allowed not to think of necessarily only about purpose. I certainly talk about avoiding the tyranny of purpose. On the other hand, a business without purpose has a lot of other risks.

And one of those is burnout. Just succeeding for the sake of succeeding. So you can get your two houses, 2.4 kids. And the title that makes you look important, doesn't actually provide you with intrinsic energy. These are external objects that people look at. So the key point, the real reason why you want to dig in on purpose is to figure out why you exist and how you're going to make the world a better place.

And when I say the world, the world can be your house, your street, your town doesn't have to be huge. You know, Mother Teresa-like, it can just be more than you. I want to say your house. I mean, obviously it's the, the wider network of your household. How will the world be worse off if you don't exist?

That is the question you need to answer when you're running your company.

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