Today we're sharing the 5 Facebook plays working best for Molly right now.

These plays are the strategies she's using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they're selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays.

IN THIS EPISODE YOU'LL LEARN:

• Play #1: Direct To Product Page used on specific avatars that are ready to purchase
• Play #2: Presell Articles, used for cold traffic to build up the desire for the product
• Play #3: Direct to Lead Magnet, used to capture lead's information
• Play #4: Direct to Free Video Series, to convert cold leads into subscribers
• Play #5: Dynamic Product Ads, for cold and warm traffic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Inside Molly's Paid Traffic Playbook: 5 Facebook 'Plays' to Make More Profit

DIY Gift Kits Ad Library

Panda Planner Ad Library

5 Makeup Tips For Older Women

Which Type Of Course Should I Create For My Business? Quiz

Free Swipe File: 147 Facebook Ads From Top 25 Brands

Free 5-Part Facebook Ads Mini-Class

Train My Traffic Person

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content 

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