On June 25, 2026 at Cannes Lions, OpenAI moved ChatGPT Ads from behind-the-curtain brand pitches to a public self-serve platform. No agency, no thousand-dollar minimum, three to five dollars per click. Nine hundred million weekly active users, most on the free/Go tier where the ads run. This is Google Ads 2003 again. Marcus and Jules break down the 4-step playbook every SMB owner can run this week: open the ChatGPT Ads self-serve account with a twenty-dollar daily cap and turn nothing on yet, list the three questions your customer types the week before they hire someone like you, write one conversational question-shaped ad instead of a coupon, and build an answer-first landing page that treats the click like a conversation not a discount. Includes the 2003 Google Ads parallel — the businesses that opened accounts when clicks were seven cents and fewer than 100,000 advertisers existed built entire brands on those cheap early clicks. Strategy packages at https://ai.advalorem.io/strategies/?utm_source=podcast&utm_medium=ai_guy&utm_campaign=ep22_chatgpt_ads. The AI Guy is part of the AdValorem podcast network. Voices and content are AI-generated.