CHURN FM

EP22 | Michael Redbord - How HubSpot turns customers into marketers by creating a customer-driven culture


Listen Later

Today on Churn.fm we have Michael Redbord, the General Manager of Service Hub at HubSpot.

We talked about why you should proactively turn your customers into your best marketers, how customer success teams play an important role in doing it, and why you should keep talking to customers as you scale. 

We also discussed why creating a mindset around churn and retention early on is important to an organization, and how to build a customer success team with that in mind. 

Michael also shared the evolution of HubSpot’s customer success team during their key growth phases and the 3 key roles of a customer success team.

As usual, I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on [email protected]. Don’t forget to follow us on Twitter

Enjoy the episode!

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

...more
View all episodesView all episodes
Download on the App Store

CHURN FMBy Andrew Michael

  • 5
  • 5
  • 5
  • 5
  • 5

5

31 ratings


More shows like CHURN FM

View all
The Bill Simmons Podcast by The Ringer

The Bill Simmons Podcast

30,222 Listeners

Up First from NPR by NPR

Up First from NPR

56,435 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

3,000 Listeners

Bad Friends by Bobby Lee & Andrew Santino

Bad Friends

14,355 Listeners

All the Hacks: Money, Points & Life by Chris Hutchins

All the Hacks: Money, Points & Life

1,612 Listeners

[Un]Churned – The No. 1 Podcast for Customer Retention by Gainsight

[Un]Churned – The No. 1 Podcast for Customer Retention

90 Listeners

Points Talk® with the Travel Mom Squad by Travel Mom Squad: Travel on Credit Card Points

Points Talk® with the Travel Mom Squad

963 Listeners