Dan White's "The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies" is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand, and innovation strategy through to communications, sales promotion, and customer experience. This book is rich in concepts, insights, and practical examples but concise and accessible for everyone, from student to seasoned professional.

Buy your copy from your local bookshop or at https://www.amazon.co.uk/dp/191255576X/ref=cm_sw_r_cp_apa_fabt1_ShUSFb9JQRVM9