In this episode of Chasing the Insights, I talk to promo and branding specialist Swire Ho.

Swire talks to us about how we can create a unique onboarding experience for our customers or clients.

Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.