For episode 225, we sat down with Simon Rolland for an exclusive interview about the new secret brand he has been building, ZURIX.CO.NZ. In his most personal conversation yet, Simon explains how this business aligns with a childhood dream of his, how his own son inspired the company name, and how mountaineering in his 20s shaped the new logo. After starting, scaling, and selling multiple businesses, Simon has a new approach to running this business, with a key focus on NOT scaling, and instead building for the next 30 years.

Simon talks about his shift away from the high-velocity startup environment toward a more stable and sustainable legacy. He explains his philosophy of finding value in companies that are often overlooked because they appear analog or outdated, and he shares the specific steps he took to rebrand Fifo Capital into Zurix. This process wasn't just about a name change though, it was about modernizing systems to unlock hidden potential and turn a standard business into a high-yielding machine.

Simon warns listeners about the dangers of buying into an industry where you don't possess the fundamental skills to step in and ‘save the day’ if things go wrong. He also details a pivotal moment in his career involving a private credit deal that generated $23,000 a month with minimal maintenance, which completely reshaped his view on how to effectively place capital.

Finally, Simon and David discuss the importance of finding a growth sweet spot rather than chasing scale for its own sake. Simon explains his goal of a balanced business model that maximizes both professional profit and personal freedom, rather than scaling and changing the company completely. Whether you are interested in private credit, looking to acquire your first company, or simply want to learn how to move from working for your business to making your capital work for you, this episode provides a masterclass in strategic thinking.

Check out ZURIX here:

www.ZURIX.co.nz

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