Summary

Respondology is a market leader in comment moderation on social media, working with brands and organizations to protect their audiences from hate, abuse, and toxicity. They provide three lines of defense for comment moderation: a customizable filtering dashboard, generative AI, and human moderators. Respondology works with a wide range of customers, including sports teams, consumer brands, and global organizations. Their solution helps create a safe space for fans, encourages positive engagement, and improves performance metrics such as return on ad spend and cost per acquisition. They differentiate themselves from censorship by focusing on removing abusive and toxic content while allowing constructive criticism and feedback. In this conversation, Sean and Alex discuss the different approaches to brand guidelines on social media platforms like Instagram, Facebook, YouTube, and TikTok. They also talk about the challenges of moderating content and dealing with spam and sex bots. Alex shares his experience of breaking into the UK market and emphasizes the importance of networking and maintaining relationships.