Sign up to save your podcasts
Or
Share EP23: Paul Farnell, how does growth happen with a SaaS startup?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
EP23: Paul Farnell, how does growth happen with a SaaS startup?
On the show today is one of the best bootstrappers in the business: Paul Farnell of Litmus.com joins me and shares some great stories.
Highlights
- “It felt magical to send an email to a random address, and then showing screenshots of the HTML email design. It was a magical thing when we got it working.”
- “We found a technical challenge in automating Lotus Notes 7 on an old version of Windows, and then delivering that result to a beautiful Rails app”
- “There are a lot of business opportunities in that stuff that people just grind through on a daily basis. Think Stripe, Litmus, etc…” – Justin Jackson
- “If you look at our curve of revenue, it starts very slowly for the first 2.5 years, and then gradually picks up pace in the last year or two.”
- “2.5 years in we were well under $1 million in revenue a year, probably $200,000-$300,000 in revenue per year. At 2.5 years we had about 500 users. Now we have 100,000 users (7 years in).”
- “When we switched from Euros to American dollars, that week we saw a huge increase in sales.”
- “How come America still seems to be the place where web apps thrive?”
- “The environment in America is different than Europe. There are bigger entrepreneurial hubs.”
- “In the early days, one of the things that set us apart was the designed of the software. I’m not sure how replicable this would be now.”
- “We’re a company that has side-projects: we build other apps that (if successful) we roll into our main product.”
Show notes
- Paul on Twitter
- Paul’s blog posts on Litmus
- Peanut Software archived page
- Paul’s presentation at FOWD
Sponsors
- Our premium sponsor is Sprint.ly. Sprint.ly is agile project management software with one goal: to help you ship more stuff. You can try them out for free at www.sprint.ly. You can also thank them on Twitter: @sprintly
Shout outs
- Shout-out #1: Kyle Fox’s blog post on product management. I’d like to give a shout-out to Kyle Fox who’s written a great blog post called “ Multi-tasking is the heart of product management” Go to kylefox.ca to see that!
- Shout-out #2: Product People newsletter
- Shout-out #3: Save 10% on domains at Hover.com
- Shout-out #4: Get $25 off at Ting
🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn how to start your own podcast!
View all episodes
By Justin Jackson
4.8
5858 ratings
On the show today is one of the best bootstrappers in the business: Paul Farnell of Litmus.com joins me and shares some great stories.
Highlights
- “It felt magical to send an email to a random address, and then showing screenshots of the HTML email design. It was a magical thing when we got it working.”
- “We found a technical challenge in automating Lotus Notes 7 on an old version of Windows, and then delivering that result to a beautiful Rails app”
- “There are a lot of business opportunities in that stuff that people just grind through on a daily basis. Think Stripe, Litmus, etc…” – Justin Jackson
- “If you look at our curve of revenue, it starts very slowly for the first 2.5 years, and then gradually picks up pace in the last year or two.”
- “2.5 years in we were well under $1 million in revenue a year, probably $200,000-$300,000 in revenue per year. At 2.5 years we had about 500 users. Now we have 100,000 users (7 years in).”
- “When we switched from Euros to American dollars, that week we saw a huge increase in sales.”
- “How come America still seems to be the place where web apps thrive?”
- “The environment in America is different than Europe. There are bigger entrepreneurial hubs.”
- “In the early days, one of the things that set us apart was the designed of the software. I’m not sure how replicable this would be now.”
- “We’re a company that has side-projects: we build other apps that (if successful) we roll into our main product.”
Show notes
- Paul on Twitter
- Paul’s blog posts on Litmus
- Peanut Software archived page
- Paul’s presentation at FOWD
Sponsors
- Our premium sponsor is Sprint.ly. Sprint.ly is agile project management software with one goal: to help you ship more stuff. You can try them out for free at www.sprint.ly. You can also thank them on Twitter: @sprintly
Shout outs
- Shout-out #1: Kyle Fox’s blog post on product management. I’d like to give a shout-out to Kyle Fox who’s written a great blog post called “ Multi-tasking is the heart of product management” Go to kylefox.ca to see that!
- Shout-out #2: Product People newsletter
- Shout-out #3: Save 10% on domains at Hover.com
- Shout-out #4: Get $25 off at Ting
🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn how to start your own podcast!