This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts, and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind, and the scientific evidence we can use to navigate a complex advertising and media ecosystem. A must-read for any marketer that wants to get ahead.

Buy a copy from your local bookshop or at https://www.amazon.co.uk/Attention-Economy-How-Media-Works