Today we're talking about how to build your brand in a way that positions you as the go-to expert in your industry or specific niche.  Let's start by answering why building your brand around leadership and expertise is so important.

There are 3 foundational items that your business needs, which I teach in the Built To Scale Framework.

These foundational items are necessary for every single business to grow successfully. Here's why:

#1: When you position yourself as an expert in your industry, you can confidently raise your rates and be profitable. And if you want to be profitable, you've got to be charging an amount that makes sense to grow your business financially.

Most often, we're not charging enough to reach our financial goals or to be able to employ people and pay for the services we need.

#2: It changes your sales process from an outbound marketing strategy to inbound marketing. This strategy involves you teaching the marketplace. You're doing things that give value to your audience, like writing books and speaking at a conference.

These things build your name and reputation. And when people see your value, they are naturally drawn to you. And that makes your sales process a whole lot easier.

Another good reason is that it also makes your sales process cheaper because you don't have to pay to look for clients. It also converts more people quickly. And that is huge, right?

#3: You get more reach, which you can leverage as you position yourself as an expert. When you reach more people, you will get more results with the same amount of effort.

And if you want to grow a 6-7-figure business, you should have these foundational pieces.