Sean: I'm wondering what other values does your culture intentionally hold on to? Aside from people over profits, you seem like you have a very strong company culture and it seems. I mean, it's four generations. "Hello, it should be right." But you know, culture is going to be built, whether you are intentional about it or not.

A lot of companies aren't. They're just like, you know, culture happens, just let it happen. Just let the employees run culture, right. Or let the HR run culture. But it has to be a top down thing where the leaders would intentionally shape it for it to be a healthy culture that people would like to work in. I'm wondering, are there other principles or values that are to your business that shape your culture?

Charlie: Our mission statement is pretty easy. It's we make everyday celebrations better for our team members and guests. And we have the word team members in front of guests for that very reason. And we have three core values that drive behavior and those three core values are the words, respect, inspire, and empower.

And again, they're pretty easy to follow, we can get in a deeper conversation around each of those three. And when we're training somebody at ABC and then we're onboarding them, we're going to go deeper. But just the high level for your listeners - respect, you know, respect yourself, respect the team members, respect the business, respect the foundation of the company, respect the guests and the vendors that come in our stores.

You know, my, my five-year-old. What respect means. So it's, it's not like someone can say, well, what does respect mean? We know the difference between right and wrong. It's pretty simple. That's all we intend it to be. We don't intend it to be much deeper than that. Just the difference between right and wrong. Inspire. Inspire people with what you're doing, inspire yourself.

And then lastly empower. We do have a culture of empowerment where we've got our rules, we've got policies. We've got our code of ethics and all of the things like that - that you have to have when you have this many team members, but there's a ton of leeway. We hire people from much bigger corporations all the time that come to us and they just see the look of all on their face after a month or two.

And they're like and they cannot believe how empowering we are and the leeway that we allow our team members to operate with to make decisions. And, and you know, it, it's certainly going to vary from area to area and time of the year and all of those things. But those three core values drive the behavior. And our mission statement really drives all decision-making. That we're going to look after the team member first, before the guests, because if we do that, then we're going to take care of the guests.

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