Justin Banon, CEO & Co-Founder, Boson Protocol

Ecommerce platforms claim to value customer-centricity when what they are really doing is hoarding data and separating people from the value they create, according to Boson Protocol. The company aims to disrupt ecommerce platforms by tokenising ‘things’ – real-world products and services and commerce data within a liquid digital market, built on DeFi. Robin Amlôt of IBS Intelligence speaks to Justin Banon, CEO and Co-Founder of Boson Protocol about how the company automates digital to physical redemptions using NFTs encoded with game theory in what it calls decentralised autonomous commerce.