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Ep.24 - A Gen Z perspective on the insurance industry, Chloe Allison
The Key Learning Points:
1. The impact of the ‘scare tactic’ approach on young people’s trust in the insurance industry
2. The importance of encouraging conversations about intersectionality in the workplace
3. Tips for companies on how to attract young people to the insurance industry - from the perspective of Gen Z
In this episode of the Risky Mix podcast we’re joined by Chloe Allison who is in her final year at Nottingham Trent University, studying English Literature. Chloe is currently exploring new job opportunities as she prepares to enter the world of work and we were really keen to have her on the podcast to get her perspective on our industry, views from someone looking in, from someone who has never worked in insurance. In a number of our previous episodes we speak about making insurance an industry of choice for young people, so Chloe is here today to help us better understand how we do that!
Chloe tells us about her choice to study English Literature and her interest in intersectionality, which she explains is “now widely used to illustrate the interplay between any kind of discrimination, whether it’s based on gender, race, age, class, socioeconomic status, physical or mental ability, sexual identify, religion or ethnicity.” She adds that essentially, “your life experiences are based on how multiple identities intermingle and different kinds of prejudices can be amplified in different ways when put together.” Chloe explains that she is an intersectional feminist and argues that “resistance needs to be inclusive”. She believes that rights movements need to be inclusive for all women, including transgender women, black women, LGBTQ women, and women from different classes.
When asked how she is approaching job applications, Chloe explains that she’s focussing on the companies that she consumes and those which are taking an ethical approach: “I choose to consume from companies who are more ethically-based.” She also explains that she wants to see how businesses are employing intersectionality, because she believes that “growth doesn’t come from people who are the same, it comes from people who are different.”
Chloe’s experience with insurance hasn’t been the best, explaining that in her opinion it comes across as a little exploitative. She adds that her car insurer makes it hard to claim, leaving her sometimes feeling like “what’s the point?”. Chloe recognises that insurance should be there to help people, but her perception is that insurers are more driven by money. Part of this is down to a lack of awareness around how insurance businesses operate and how they price business: “You imagine an office, and people on the phone, that’s about it!”, Chloe adds. With reference to life insurance specifically, Chloe mentions some of the TV adverts that she’s seen, expressing a dislike of the scare tactic approach.
When asked what we can do as an industry to attract more talent, Chloe explains that for her, the insurance sector needs to be more inclusive and diverse. A more diverse and supported workplace will encourage more people into the industry and will help to boost staff morale. She adds: “Insurance seems almost like a scary industry to go into because I don’t know a lot about it.” Chloe believes that by showing support and driving initiatives to improve diversity and inclusion, consumer trust in insurance will improve and subsequently younger people will be more attracted to work in the sector.
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By Katie and RajThe Key Learning Points:
1. The impact of the ‘scare tactic’ approach on young people’s trust in the insurance industry
2. The importance of encouraging conversations about intersectionality in the workplace
3. Tips for companies on how to attract young people to the insurance industry - from the perspective of Gen Z
In this episode of the Risky Mix podcast we’re joined by Chloe Allison who is in her final year at Nottingham Trent University, studying English Literature. Chloe is currently exploring new job opportunities as she prepares to enter the world of work and we were really keen to have her on the podcast to get her perspective on our industry, views from someone looking in, from someone who has never worked in insurance. In a number of our previous episodes we speak about making insurance an industry of choice for young people, so Chloe is here today to help us better understand how we do that!
Chloe tells us about her choice to study English Literature and her interest in intersectionality, which she explains is “now widely used to illustrate the interplay between any kind of discrimination, whether it’s based on gender, race, age, class, socioeconomic status, physical or mental ability, sexual identify, religion or ethnicity.” She adds that essentially, “your life experiences are based on how multiple identities intermingle and different kinds of prejudices can be amplified in different ways when put together.” Chloe explains that she is an intersectional feminist and argues that “resistance needs to be inclusive”. She believes that rights movements need to be inclusive for all women, including transgender women, black women, LGBTQ women, and women from different classes.
When asked how she is approaching job applications, Chloe explains that she’s focussing on the companies that she consumes and those which are taking an ethical approach: “I choose to consume from companies who are more ethically-based.” She also explains that she wants to see how businesses are employing intersectionality, because she believes that “growth doesn’t come from people who are the same, it comes from people who are different.”
Chloe’s experience with insurance hasn’t been the best, explaining that in her opinion it comes across as a little exploitative. She adds that her car insurer makes it hard to claim, leaving her sometimes feeling like “what’s the point?”. Chloe recognises that insurance should be there to help people, but her perception is that insurers are more driven by money. Part of this is down to a lack of awareness around how insurance businesses operate and how they price business: “You imagine an office, and people on the phone, that’s about it!”, Chloe adds. With reference to life insurance specifically, Chloe mentions some of the TV adverts that she’s seen, expressing a dislike of the scare tactic approach.
When asked what we can do as an industry to attract more talent, Chloe explains that for her, the insurance sector needs to be more inclusive and diverse. A more diverse and supported workplace will encourage more people into the industry and will help to boost staff morale. She adds: “Insurance seems almost like a scary industry to go into because I don’t know a lot about it.” Chloe believes that by showing support and driving initiatives to improve diversity and inclusion, consumer trust in insurance will improve and subsequently younger people will be more attracted to work in the sector.