With everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications, to have a candid conversation about ways to connect and communicate with our clients and prospective clients.

A few highlights we talk about are:

• How our business values can help guide our communication during this time
• The importance of a “help first” mindset
• 4 things people are looking for in communication right now
• How the actions in your business during a crisis can impact your reputation and brand

Nicole Peternel is currently offering free crisis communication phone calls right now. You can reach her at www.reincommunications.com

Recent article about crisis communication by Nicole: https://www.linkedin.com/pulse/covid-19-when-health-crisis-becomes-communications-nicole-peternel/

You can follow Nicole at https://www.facebook.com/reincommunications/ and https://www.instagram.com/reincommunications/.

This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/

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