In this episode of Mic Drop, Ed and Ben wander from alcohol-free living and lifestyle resets into culture, branding, and why the things we think we won’t like often teach us the most.

They unpack the unexpected grip of Bridgerton, what it reveals about desire, connection, and escapism, and why dismissing popular culture is usually lazy thinking. From there, the conversation pivots into business, trust, and identity. Especially why sounding polished isn’t the same as being memorable.

BrewDog becomes a case study in brand imperfection. Loud, divisive, impossible to ignore. Proof that if everyone sounds the same, no one gets remembered.

The episode also explores leadership blind spots, the Peter Principle creeping into organisations, and why owning mistakes builds more trust than pretending you don’t have any.

They round things off with music chat and including some Sexy Metal.

TRACK OF THE WEEK

Ben - Antimatter by Silent Planet

https://open.spotify.com/track/1Chjeu7itQhIgeL1HpVDuN?si=1faddc38deba4bd4

Ed - I'm Eighteen by Alice Cooper

https://open.spotify.com/track/3YU9X8ryOR20beT7wOlDIJ?si=8609874e29b94c58